Connexity, Inc. has entered into an agreement to acquire Become, Inc and expects the transaction to close before the end of the year.
Become is a leader in managing CPC product listings marketplaces, just like Connexity. They serve retailers and publishers in the U.S., Germany, U.K., France, Italy and Japan. They are especially strong in Germany and Japan. The business is split roughly 50% Europe, 25% US, 25% Japan.
Putting the two companies together will significantly increase Connexity’s geographic footprint in markets like Germany and Italy and provide a beachhead in a totally new market in Japan. Become, Inc’s presence in these markets will enable Connexity to bring it extended set of products (those beyond CPC product listings) from programmatic display to managed search services to insights to their customers in those markets.
In CPC product listings putting together two best in class companies will give Connexity more scale and to become even more strategic and important to both retailers and partners.
The acquisition was covered in TechCrunch, the Silicon Valley Business Journal and a variety of news media. Click to read the TechCrunch article.