Los Angeles, CA (September 16, 2015) – Connexity today launched a new media product called Data as a Service (DaaS) that enables select advertisers and partners to access Connexity’s proprietary audience data for use in third party media platforms. Previously, all advertisers that used Connexity’s audience data executed their media campaigns through Connexity’s DSP. Now with DaaS, advertisers can also leverage Connexity’s retail data to develop audiences and drive targeting in their platform of choice.
Connexity provides premium retail data at scale. Through its e-commerce transaction data from shopping destinations like Shopzilla, Bizrate, PriceGrabber and a CPC retail network of over 3,000 publishers, combined with demographic information gathered through consumer surveys, Connexity delivers unique audiences including in-market, lifestyle, life stage, seasonal, and custom segments.
“Many advertisers and agencies rely on their own data management systems and DSPs to activate and optimize their campaigns,” says Craig Teich, Executive Vice President of Global Sales at Connexity. “Connexity’s DaaS solution supports that growing industry trend and ensures clients can access high quality data in their centralized operations and systems. Now, advertisers can manage campaigns and bid against Connexity data themselves.”
Connexity’s shopping data has a track record of delivering higher performance for brand and direct response advertisers. In a test comparing Connexity data to reputable third party sources, Connexity audiences delivered 25% higher ad engagement and 35% more time spent on the destination site after engaging with the ads. Additionally, comScore recently validated the accuracy of Connexity’s data, verifying that Connexity’s female demographic audiences, for example, were 67% more accurate than typical online segments.
To make DaaS seamless for clients, Connexity is partnering with best-of-breed data distribution platforms BlueKai and LiveRamp. Mr. Teich explains, “With BlueKai and LiveRamp we can easily deliver data into our clients’ centralized systems, such as a DSP, video or mobile platform, or DMP.”
Jeffrey Teng, Sr. Director Business Development, Oracle Data Cloud (which owns BlueKai) adds, “Connexity fills a notable gap in the data ecosystem. Their audiences represent a unique source of first party online shopping data previously unavailable to marketers outside of Connexity’s own media platform. We’re delighted to offer their high-quality data in our marketplace.”
Connexity (www.connexity.com) Connexity helps marketers find, get, and keep new customers with a suite of marketing solutions, including programmatic media, managed search services, and Bizrate Insights, a consumer insights and reseller ratings platform. With over 15 years’ experience powering some of the biggest e-commerce destinations like Shopzilla, Bizrate, PriceGrabber and a CPC retail network with over 3,000 publishers, Connexity helps marketers as soon reach new customers and move them through the purchase funnel.