What are Look-Alike Audiences?
Marketers use a look-alike audience in order to find and connect with new customers. But what does “audience modeling” or “look-alike modeling” really mean? Let’s distinguish between two types of… read more
9 Different Ways Marketers Can Segment Audience Data
Marketers segment their audience into smaller subsets in order to target the right people with the right message. Because there are countless ways to group types of consumers, audience segmentation… read more
What is Predictive Marketing?
The goal of using data as a marketer is simple: You want to reach the right audience, with the right message, at the right time. When it comes to sophisticated… read more
Think You Know Your Audience? 3 Reasons To Think Again
In order to reach new audiences, most marketers begin by looking at their current personas. Clearly segmenting customer “groups” helps you make decisions about who to target next. When it… read more
How to Connect Audience Planning and Audience Buying
The Challenge Marketers have access to more information about their customers than ever before, but generating usable insights from those mountains of data and launching campaigns quickly remains a… read more
Deterministic vs. Probabilistic Tracking: Understanding Data Across Devices
The National Sleep Foundation recommends that we get eight hours of sleep each night. The average American falls short, logging a nightly average of 6.8 hours. Something we do spend… read more
Behind the Curtain: Connexity’s Findings from the Front Lines of Dynamic Creative
Dynamic Creative Optimization, or DCO, is a key way that marketers can quickly serve highly customized ads based on consumers’ visits and interest. If you’ve ever looked at a specific… read more
Can Online Advertising Be Saved? Collision 2016 Speakers Say Yes — Here’s How
This year at Collision Conference in New Orleans, advertising and media executives were abuzz with the all-too-familiar industry problem: How do we save online advertising from itself? Fewer people are… read more
Key Things Retailers Should Know About the Data Powering Their Campaigns
Note: This blog post is an excerpt from our simple illustrated guide to programmatic for retailers. Programmatic advertising can be challenging, even to the most skilled marketer. Especially when you… read more
Inferred, Declared, Observed… Demystifying Common Data Types
Marketers have never had more data at their disposal than they do today. But as the technology used to achieve marketing goals gets more sophisticated, the terms and definitions associated… read more