How Product Placements Appear on Our Platform
Not everyone shops the same way. Connexity offers distinct advertising channels each with different ad placement types to help you reach more consumers where and how they actively shop.
We carefully curate traffic sources for each channel to offer access at scale to different retail-oriented shoppers with high purchase intent. Our fully managed service maximizes the retailer’s exposure and competitive opportunity by optimizing placements across each channel type and managing budget to deliver high performance on the retailer’s ROAS goals.
Read more about each channel type below.
Content
Reach Shoppers in Highly Contextual, Retail-Oriented Content
Online retailers are diversifying ad budgets outside of traditional walled gardens like paid search. Reaching shoppers where they have interests in contextual settings helps drive awareness and consideration. Connexity Content Ads offer retailers the opportunity to reach millions of consumers with diverse interests in thousands of product categories.
Benefitting From Connexity Content Placements
With over 40,000 publishers in our network, your product offers can be linked in highly contextual editorial content, enabling broader discovery by consumers. The acquisition of Skimlinks in May 2020 adds many desirable and respected titles from brands like Meredith, Conde Nast, Hearst and Vox Media. Our scale and access to new and differentiated audiences consuming this content delivers the opportunity for expanded reach and incremental growth, making Connexity a critical customer acquisition channel for retailers.
How the Connexity Content Placements Work
Publishers link relevant product offers in editorial content like articles, guides and product reviews. Product links can appear in contextual content in the form of robust image-based offers with product details and buy buttons. These implementations only need to access a deep link created by Connexity for the retailer’s product offers.
Some publishers offer more sophisticated implementations where products are presented within content related shopping showcases or in content that presents the offers in product comparisons. These implementations often benefit from the retailer supplying a structured feed of product offer data that Connexity will process and will enhance in order to facilitate more detailed offer parameters for product differentiation and to drive showcase searches.
Influence
Reach Consumers Influenced by Social Recommendations
Looking for opportunities to find new customers and drive sales growth using the power of social media? Connexity Influence Ads enable your products to be promoted by sophisticated social media creators with large and highly engaged audiences of followers looking for inspiration in categories like home decor, fashion, parenting, personal care and more.
Benefitting From Connexity Influence Ads
Influence ads within trusted social content of followed creators helps inspire audiences to shop outside of typical shopping activities. Getting your products promoted by influential creators, some exclusively using Connexity, can expand your reach into new audiences and drive incremental customer and sales growth.
With over 6,000 Connexity creators promoting retailer offers, Connexity Influence shopping placements deliver $100M in incremental sales revenue for retailers. More retail partners are recognizing the value of investing in social influence advertising as a great way to reach new customers and to find additional growth.
How the Connexity Influence Ads Channel Works
Connexity processes product offer data from retailers and streamlines the placement of ads by social media creators with specialized link technology. These linked product offers are available to creators via a number of libraries exposed in the ShopYourLikes platform. For preferred retailers, Connexity will also run additional promotions to creators of sales and special offers to encourage greater pickup by creators and thus greater exposure in social media content.
Creators place ads for products appealing to their audience sourced from the ShopYourLikes platform. Creators craft and place product-linked ad images into their curated social content. Ads can appear in Instagram stories or feeds, on Pinterest boards, in social blogs or in any social platform where a linked product ad can be inserted as content.
Audiences of followers inspired by the product-based content can then engage. Engaging is done by swiping-up on an Instagram story or clicking-through in other formats. This action lands the shopper directly onto the retailer’s product offer page to make purchasing easy.
Search
Reach High-Intent Shoppers Actively Searching for Products
Placements in the Search channel appear as product listing ads (PLAs) resulting from shoppers actively searching products on the largest search shopping portals online. These placements reach consumers at high-intent phases of the shopper’s journey where price evaluation is occurring and where purchase options are being examined.
Benefitting From Connexity Search Ads
Most consumers search for products online and many compare features, prices and purchasing options directly in pages of search results for those products. This is your opportunity to maximize exposure of your products in these critical, high-intent phases of a shoppers journey.
As a comparison shopping site (CSS) partner, Connexity is able to manage search PLA campaigns on behalf of retailers. Our partnership model allows Connexity to offer incremental placements that do not compete with placements you may make directly in campaigns running on these search shopping portals. By working with Connexity your reach is extended as your ads acquire more “shelf space” in PLA results being reviewed by shoppers.
How the Connexity Search Ads Channel Works
Along with establishing a budget and setting performance goals you will need to provide Connexity with a structured feed of product offer data. Our proprietary systems will enhance your product data with alternate titles or descriptions, category labels and other offer attributes. The enhanced data will allow Connexity’s sophisticated optimization and bidding systems to make additional, non-competing listings that extend your exposure in PLA results.
