Bidding Tool FAQ
- What is a bid?
- How is the CPC rate determined?
- Is my bid amount the same as my cost per click (CPC)?
- What are the Minimum CPC Rates?
- What is Smart Pricing?
- What are the benefits of Smart Pricing?
- Subcategory and SKU level Bids
- When can I start bidding?
- Will my bids be automatically set if I add products after my campaign is live?
- How will you get my product listings?
- How are my products ranked in your search engine?
- How do I place or change bids?
- Is there a minimum bid?
- Do I have to place a bid on every product?
- How soon will my bids take effect?
- How long is a bid active?
- My account ran out of funds, but I made another deposit. Do I have to place new bids?
- Can I bid on products in my feed?
- Using Bidding Filters to bid on specific products
- How do I review my bid history?
What is a bid?
A bid is the amount that you enter to determine your product exposure on the Connexity network and does not equate to your actual billed CPC. Our Smart Pricing system adjusts the charge based on the expected quality of traffic. There are two ways to bid; Single Rate and Target Bid. Bidding at the Single Rate gives you the most exposure to leads and allows us to fully optimize your campaign based on conversion and sales volume.
Single Rate Bids
- Enter $4 as a placeholder bid
- Gain access to the highest quality traffic
- Let us optimize all bids for you based on category level cost of sale goals
- Post our free Performance Tracker to optimize towards your cost of sale goal
- Single Rate Average CPC rates are generally in the $0.25 to $0.75 range
- Single Rate Bids are fully optimized and may be billed less than a Targeted Bid
- Click here to view our latest rates by category
Target Bids (NOTICE EFF 6/14/2016: We have changed the bidding requirements for Target Bids!)
- Enter a Target Bid amount as low as $0.05
- Use Target Bids to lower placement for lower converting items
- Individual clicks are Smart Priced, therefore the CPC will vary for each click
- Lower bids may receive fewer clicks
- Your CPC charges may be higher (or lower) than the Target Bid amount
How is the CPC rate determined?
Each category has a specific cost of sale goal in our system. Using data collected through our performance tracker we analyze sales revenue by traffic source and adjust the CPCs higher or lower with the aim of meeting a Cost of Sale goal.
Is my bid amount the same as my cost per click (CPC)?
Connexity uses a Smart Pricing system and offers two bidding structures; Single Rate and Target Bid.
Single Rate Bids are fully optimized via Smart Pricing. You simply enter a placeholder bid of $4 and we adjust your CPC up or down, depending on sales volume and conversion. Different categories have different Cost of Sale goals, which we take into account to determine your actual CPC.
Target Bids have a minimum of $0.05. Our Smart Pricing System will adjust bids by based on traffic quality. Our Smart Pricing System will adjust CPC higher or lower for individual clicks based on traffic quality.
Click here to see Single Rate Average CPC for the last 12 months.
What are the Minimum CPC Rates?
Connexity uses a Smart Pricing system where your CPC is automatically adjusted based on traffic quality. This allows us to send the best quality leads by adjusting your bid for both higher and lower converting traffic. Target Bids can be placed in any amount starting at $0.05. Our Smart Pricing System will adjust CPC higher or lower for individual clicks by traffic quality. With our Single Rate Bid, you enter a placeholder bid of $4 and we fully optimize each individual click down based on the quality of the lead. The higher your bid the higher your traffic volume and using Single Rate Bids gives you exposure to the entire Connexity network.
What is Smart Pricing?
Smart Pricing is a system where CPC charges are calculated based on performance and not priced at a predetermined CPC rate. This flexible pricing model allows Connexity to acquire better sources of traffic. All traffic is not created equal; adjusting CPC by traffic source lets us pay more for the best traffic and less for sources converting at a lower rate, resulting in better conversion and higher sales volume.
Smart Pricing System
|Clicks||CPC||Cost||Orders||Conversion Rate||Cost of Sale|
What are the benefits of Smart Pricing?
Flexible pricing allows us to acquire better sources of traffic. All traffic is not created equal; we can pay more for sources that perform better.
Subcategory and Product Bids
All products must have a bid. Connexity allows you to place bids at both the SKU level for individual products and the Subcategory level for groups of like products. This gives you the greatest flexibility in determining your exposure at the most granular level. You can use a combination of Product and Subcategory Bids.
Subcategory Bids are entered through the Connexity Merchant Interface are used for any products that do not have Product bids. You can enter a Target Bid or a Single Rate bid on any subcategory in any combination. If a Subcategory Bid is not entered it will default to our minimum $4 Single Rate bid.
Product Bids are optional and can be entered through the Connexity Merchant Interface and/or included in the data feed. A Product Bid in the data feed will take precedence over a bid placed in the account interface. If no bid is entered for a product then we will use the Subcategory bid.
When can I start bidding?
Bidding can start as soon as your feed has been processed successfully. We will notify you via e-mail that you have access to login and place bids. We strongly encourage placing a Subcategory bid for all of your product listings. If you do not set your bids then your account will go live with our standard $4 Single Rate.
Will my bids be automatically set if I add products after my campaign is live?
New products will be automatically assigned their Subcategory Bid if no bid is present in the data feed. If products in a new subcategory are added you should login and enter a Subcategory Bid; if there is no Subcategory Bid entered we will use our Single Rate of $4.
How will you get my product listings?
Merchants must submit their product information to Connexity in the form of a product feed. We can accept Google, PriceGrabber or Become formatted text files in addition to our Connexity format. Click Here for our complete Data Feed Specifications.
Based upon the information in your feed, Connexity places your products in relevant “subcategories”. An example of a category is Appliances, and examples of subcategories would be refrigerators, food processors, and microwaves. Click on the following link to see a complete list of the subcategories included on our site. Connexity Departments. Connexity merchants can place CPC (cost-per-click) bids for an entire subcategory or at the individual product level. Products without an individual bid will be charged the Subcategory bid rate.
How are my products ranked in your search engine?
Product exposure and placement in search results is determined by the amount of your CPC bid. Using the Single Rate bid of $4 or more will ensures that your products are shown throughout the entire Connexity network.
How do I place or change bids?
To change a Subcategory bid in the account interface select the Place Bids tab from the homepage.
Next, click on the Category where you would like to place bids or click the check box on the top left to view all of your Subcategories.
Enter your bid for each Subcategory in the New Bid box or use the Quick Fill in the upper left to enter the same bid for all Subcategories.
Click on Save Bids and you’re finished!
A Product Bid can be entered or changed in the same manner by clicking on the Subcategory on the Subcategory Bids page or the check box on the top left to view all of your products.
Is there a minimum bid?
Yes. The minimum for Targeted Bids is $0.05 and for Single Rate is $4. Both types of bids will be Smart Priced based on traffic quality and your actual CPC could be higher than your bid, or as little as $0.01.
Do I have to place a bid on every product?
Every product in our system will have a bid. Entering a Subcategory Bid assigns that bid to every product listed in that Subcategory. Individual Product Bids are optional and will always override Subcategory Bids. You can place Product Bids for some items and not for others, items without an individual Product Bid will always use the Subcategory bid.
How soon will my bids take effect?
Bids placed through our bidding tool will be live within 12-24 hours. Bids in the data feed may take up to 36 hours due to feed processing time.
How long is a bid active?
A bid will remain active as long as your account is active and the product is included in your data feed. If you pause your account we will re-enter your previous bids at the time you resume your campaign. If you remove an item from your data feed we will not remember previous bids and you must enter a new bid if you add the item back into your feed. Your account is considered inactive if you pause your campaign or deplete your account balance.
My account ran out of funds, but I made another deposit. Do I have to place new bids?
As long as you add funds within 45 days we will reinstate your previous bids. If your account has been inactive for more than 45 days you should login and place new bids.
Can I bid on products in my feed?
Yes, you can bid on individual products in your data feed or in the Bidding Tool with bids in the feed taking precedence. We do recommend placing a Subcategory Bid in the Bidding Tool which will apply to any product that does not have a specific bid.
Using Bidding Filters to bid on specific products
Bidding Filters allow you to easily identify groups of products for placing bids. All accounts have access to filter by product price or by bid. Accounts with the Connexity ROI Tracker installed can also filter by Cost of Sale to view best sellers and items that aren’t converting.
How do I review my bid history?
The View Reports tab has a Bidding History report available for the past 18 months. There are two choices so you can view Subcategory Bid updates or Product Bid Updates with the date, time and user who made the change.