During the Olympics many big brands invested huge dollars in sponsorship — but which sports fans represent the greatest revenue opportunity? A recent report by Hitwise found that UK tennis fans are more inclined to be shopping on fashion retailers such as Oasis, Urban Outfitters and Nike Store compared to the average online population.
How Retailers Can Engage Sports Fans
In light of the US Open, interest and searches related to tennis remain high. Retailers have the opportunity to align their brand with the tennis audience in particular, since they tend to engage more heavily with apparel sites than the average consumer does.
There are also a number of affiliate and voucher code sites that over-index for sports audiences, such as Quidco and HotUKDeals, showing that these audiences tend to seek product discounts and deals.