Find new customers with a little magic (i.e. data science)
We use data science instead of hocus pocus. We’ll mine our data to build your perfect campaign – making our custom audiences the ultimate prospecting tool.
Your mother told you you were special. We think you are too.
In fact the traits of your best customers may be slightly different from the traits of your competitors’ best customers. With custom audiences, you’ll reach a truly unique group of shoppers – focusing your ad budget on your best prospects. After all, that’s the magic of marketing: connecting the right consumer with the right ad.
Gather an audience that looks like customers you know
We’ll model your prospecting audience based on your customers & site visitors. Custom audiences can start with a variety of “seed sets” including:
- Connexity shopping data
- A pixel on your site
- Offline data
- Online data from your DMP or other data sources
Finding personas, it’s not magic but it is tricky
Looking for customers that can’t be modelled from a specific online behaviour? Our survey platform does the trick. We’ll use it to ask questions that identify consumers who “fit” your brand. Our surveys reach millions of shoppers so you can find an audience match for the exact persona you want to target.
Find the right data mix to model your target audience.Contact Us
Start small… Abracadabra
All you need to start the show is a small group. These folks become the “seed set” that we’ll use to find customer lookalikes. Start with the seed set, stir in a little data science, and suddenly you’ll have a large, scalable audience of similar customers
We score our data against your seed set to find meaningful patters.
- What they shop for (products & categories)
- Who they are (age, gender, ethnicity & marital status)
- And anything else we can track (location, device type & online browsing patterns)
Wizards (and your campaign) get smarter over time
Connexity’s custom audiences are continuously evaluated for performance to find more shoppers who become buyers. It’s not magic, it’s optimisation. We’ll maximise results according to your attribution method. Prioritising what works is part of an automated cycle that results in smarter targeting over time.
Take a peek behind the curtain
Understand the basics about how we model audiences.Read More
Our platform or yours?
Decide if you want:
Speed and accuracy with our platform
Our data. Our audience segmentation. Our Programmatic Platform. When you use our platform, there is no delay or data drop off. It’s fast and efficient. Our integrated platform and audience management systems work together to make targeting and optimisation decisions based on real-time data.
Flexibility and control with DaaS
Your DSP. Your team. Our audiences.
With Data as a Service, we’ll work out who should be in your audience, then deliver it to your DSP so you can target and buy the ads. We’re compatible with over 100 DSPs, so its quick and hassle-free to start using our data.