Thes audiences need you: you’re their perfect match.
You need them (large, relevant audiences). They need you (products that fit their lifestyle and interests). It’s a match made possible with Connexity’s audience segments.
They are what they buy.
Who buys baby furniture, onesies and blackout shades so they can take a power nap in the middle of the day? New Parents.
What if they’re also a male, who bought the most expensive baby monitor and noise cancelling headphones? You guessed it: a new dad, and maybe tech enthusiast too.
You can learn a lot about a person from what they buy. Their shopping choices reveal personal interests, and can even help predict what they’ll need to buy next. We make it easy for you to quickly target large groups of interested shoppers.
Reach buyers ready to make their next purchase. Connexity distributes retail listings for over 175 M products from thousands of retailers. We’ve grouped this data together in audience segments so you can reach shoppers of:
Lifestyle & Life Stage Audiences
They’re not shopping just one time for one particular item. We’ve seen them repeatedly looking for brands and products that fit who they are. Pick your audience, and show them you’re a match:
New Home Owners
Head of Household
Extreme Sports Fans
CNX Demo Targeting
Shopping data is only a piece of the puzzle. We also gather data to deliver accurate demographic audiences.
Participants answer survey questions and volunteer information such as their age, gender, ethnicity etc.
We merge survey responses with our shopping data to confirm predictable demographic trends (i.e. women shop for women’s shoes) and build large & accurate demographic audiences.
There’s no need to guess.
Know who you’re reaching.
Connexity works with ComScore to validate the accuracy of our demographic audiences. Testing confirms that our demographic data is more than twice as accurate as average campaigns measured by ComScore.
Our platform or yours?
Decide if you want:
Speed and accuracy with our platform
Our data. Our audience segmentation. Our Programmatic Platform. When you use our platform, there is no delay or data drop off. It’s fast and efficient. Our integrated platform and audience management systems work together to make targeting and optimisation decisions based on real-time data.
Flexibility and control with DaaS
Your DSP. Your team. Our audiences.
With Data as a Service, we’ll work out who should be in your audience, then deliver it to your DSP so you can target and buy the ads. We’re compatible with over 100 DSPs, so its quick and hassle-free to start using our data.