SharkNinja, an industry leader in innovative home appliances, wanted to expand their digital footprint and secure a competitive edge in the online marketplace. With an already successful Google Shopping campaign, they needed a partner to further boost their visibility and drive additional sales, especially during critical retail periods such as Q4.
The Challenge
SharkNinja’s existing campaigns were performing well, but they recognised an opportunity to gain even more market share through optimised Comparison Shopping Services (CSS). They wanted to ensure that their products would appear in prime placements, reducing the risk of losing visibility to competitors, particularly during high-demand periods like Cyber Week.
The Solution
Connexity collaborated with SharkNinja to implement an additional Google Shopping campaign through its CSS offering. The strategy aimed to increase SharkNinja’s share of voice by securing more impressions and additional placements without impacting their overall cost-per-click (CPC).
Key highlights of the solution include:
- Proven Incrementality: Connexity’s CSS campaign provided incremental exposure, complementing SharkNinja’s existing campaigns without competition or overlap.
- Increased Share of Voice: The campaign secured an additional 20% impression share, putting SharkNinja in front of more potential customers. Importantly, 80% of these placements were won, preventing competitors from capturing this valuable space.
- Cost Efficiency: Despite the enhanced visibility, Connexity’s approach had no negative impact on SharkNinja’s overall CPC, maintaining cost efficiency while driving additional traffic.
The Results
During the Q4 peak period, notably Cyber Week, Connexity delivered outstanding results for SharkNinja:
Why It Matters
Connexity’s strategic use of CSS not only helped SharkNinja grow its share of voice but also proved the power of incremental campaigns that work in harmony with existing efforts.
