Bluestem’s Orchard Brands achieves campaign success partnering with Connexity to beat ROAS goals

BACKGROUND

Orchard Brands, a division of Bluestem, partnered with Connexity to drive efficient growth for three of their popular lifestyle apparel retailers Appleseeds, Blair, and Draper’s & Damon’s.

Orchard needed a dependable partner to scale cost-effective exposure in the open web and to consistently meet campaign goals.

OBJECTIVE

Orchard sought sales growth for all three brands while achieving performance at target ROAS goals.

SOLUTION

Our managed service approach expertly optimizes CPC budgets and leverages direct publisher integrations to incentivize incremental exposure to new shoppers. Connexity enables new placements in a variety of markets including:

• Editorial commerce content
• Mobile shopping apps
• Search & deal sites

RESULTS

Pricing & bidding optimization at the placement level allows Connexity to find the right high-performing opportunities to prioritize exposure and ultimately over-deliver on Orchard’s ROAS goal.

TESTIMONIAL