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December 6, 2023

Measuring Incrementality: The Ultimate Guide for Ecommerce Marketers Seeking True ROI

The Ultimate Guide for Ecommerce Marketers Seeking True ROI
September 27, 2023

The Upgrade to GA4 – What We’ve Learned So Far

Connexity worked closely with retail partners to understand what changed from Universal Analytics (UA) to the new iteration Google Analytics 4 (GA4). Our goal was to identify and provide solutions for any impacts to retailers well ahead of time. Here’s what we observed working in GA4 with our clients.
May 8, 2023

Optimizing Retail Ad Models with a Single Source of Truth

Having a SOT is essential for marketers and to the success of the entire organization. “60% of people ranked SOT as the most important digital capability for their organization,” according to Salesforce.
November 2, 2022

Investing in Performance Marketing During a Recession

Reducing marketing spend is the most logical path during a recession, but there are reasons to not scale down your marketing efforts, especially in performance marketing.
April 19, 2022

TOMS Shoes Finds New Customers and Sales Success

TOMS Shoes Finds New Customers and Sales Success by Diversifying Paid Media Channels with Connexity
June 15, 2021

Investing in Future Growth: A Playbook for Customer Acquisition

A playbook for retailer success post-pandemic: achieve greater sales volume, minimize risk and deliver higher profit margins for your company.
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December 6, 2023

Measuring Incrementality: The Ultimate Guide for Ecommerce Marketers Seeking True ROI

The Ultimate Guide for Ecommerce Marketers Seeking True ROI
September 27, 2023

The Upgrade to GA4 – What We’ve Learned So Far

Connexity worked closely with retail partners to understand what changed from Universal Analytics (UA) to the new ite...
May 8, 2023

Optimizing Retail Ad Models with a Single Source of Truth

Having a SOT is essential for marketers and to the success of the entire organization. “60% of people ranked SOT as...
November 2, 2022

Investing in Performance Marketing During a Recession

Reducing marketing spend is the most logical path during a recession, but there are reasons to not scale down your ma...
April 19, 2022

TOMS Shoes Finds New Customers and Sales Success

TOMS Shoes Finds New Customers and Sales Success by Diversifying Paid Media Channels with Connexity
April 12, 2022

What the “Open Web” Means For Retailers

Learn about the Open Web, what it means for retailers, and how Connexity is contributing to the movement.
April 10, 2022

Grow Search Revenue – PLA-Ready Merchant Product Data

Content providers and CSS syndicators in the Connexity network are able to scale revenue growth from search PLA monet...
April 6, 2022

Case Study: vidaXL

How vidaXL drove performance marketing success with Connexity
February 8, 2022

Contextual Marketing Comeback?

Contextual marketing is making a comeback? We think of it as more of a resurgence. Learn about contextual marketing, ...
January 14, 2022

The Holidays are Not Over Yet

The holiday does not end on December 31st for retailers. Keep last year's momentum going to reap the benefits of earl...
December 2, 2021

Connexity 2021 Retail Marketing Year in Review

Connexity summarizes key findings from our campaign data on retailer performance, pandemic impact, and what the futur...
October 26, 2021

Are You Too Late for Q4?

What to know about ecommerce marketing this holiday season and what you can still do to compete