December 6, 2023
Measuring Incrementality: The Ultimate Guide for Ecommerce Marketers Seeking True ROI
The Ultimate Guide for Ecommerce Marketers Seeking True ROI
September 27, 2023
The Upgrade to GA4 – What We’ve Learned So Far
Connexity worked closely with retail partners to understand what changed from Universal Analytics (UA) to the new iteration Google Analytics 4 (GA4). Our goal was to identify and provide solutions for any impacts to retailers well ahead of time. Here’s what we observed working in GA4 with our clients.
May 8, 2023
Optimizing Retail Ad Models with a Single Source of Truth
Having a SOT is essential for marketers and to the success of the entire organization. “60% of people ranked SOT as the most important digital capability for their organization,” according to Salesforce.
November 2, 2022
Investing in Performance Marketing During a Recession
Reducing marketing spend is the most logical path during a recession, but there are reasons to not scale down your marketing efforts, especially in performance marketing.
April 19, 2022
TOMS Shoes Finds New Customers and Sales Success
TOMS Shoes Finds New Customers and Sales Success by Diversifying Paid Media Channels with Connexity
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December 2, 2021
Connexity 2021 Retail Marketing Year in Review
Connexity summarizes key findings from our campaign data on retailer performance, pandemic impact, and what the futur...
October 26, 2021
Are You Too Late for Q4?
What to know about ecommerce marketing this holiday season and what you can still do to compete
October 26, 2021
3 Tips For Q4 Holiday Marketing Performance
3 key tips for advertisers to drive stronger ecommerce marketing performance this holiday season
September 1, 2021
Taboola Completes Acquisition of Connexity, Creating a Powerful e-Commerce Solution for Publishers, Advertisers and Merchants Outside of Walled Gardens
Acquisition Expected to Significantly Expand Market Opportunity and Contribute to Accelerated Revenue Growth in 2022.
July 23, 2021
Taboola Acquiring Connexity, Bringing Personalized e-Commerce Recommendations To The Open Web
Acquisition creates one of the largest e-Commerce media platforms on the open web; Connexity clients include Walmart...
July 20, 2021
Case Study: Coopers Of Stortford
How a traditional mail order catalogue business diversified digital performance working with Connexity
March 19, 2021
Three top trends from eCommerce Expo 2021
Key takeaways from one of the UK's top ecommerce events for retailers
February 1, 2021
Press Release: Connexity Rated Among Best Places to Work in LA
Connexity is Recognized Again as One of the Best Places to Work in Los Angeles