How can you meet your audience(s) where they are if their preferred channels and shopping habits keep changing? Learn how to navigate 2024's retail landscape with our four core strategies for online retailers.

If you publisher high-quality content, it deserves to be discovered by readers! Learn everything you need to know about winning with search with our new guide to SEO

This post is an update on our ecommerce incrementality series. It’s a playbook of sorts, with recommendations for how to gain incremental opportunity.

The Ultimate Guide for Ecommerce Marketers Seeking True ROI

Connexity worked closely with retail partners to understand what changed from Universal Analytics (UA) to the new iteration Google Analytics 4 (GA4). Our goal was to identify and provide solutions for any impacts to retailers well ahead of time. Here’s what we observed working in GA4 with our clients.

Having a SOT is essential for marketers and to the success of the entire organization. “60% of people ranked SOT as the most important digital capability for their organization,” according to Salesforce.