Investing in Future Growth: A Playbook for Customer Acquisition
We were delighted to partner with Total Retail to produce a guide for retailers to achieve greater sales volume while minimizing risk and delivering higher profit margins post-pandemic. The report details:
- How to attract new consumers in a growing market;
- What to look for when evaluating performance marketing solutions and networks;
- Tips for ensuring your in-store and online experiences are interchangeable;
- How to keep up in today’s hypercompetitive digital ecosystem.
Read on for a teaser and then head to the Total Retail website to download the paper:
The effects of the COVID-19 pandemic on consumer behavior have accelerated an already growing e-commerce industry, and as a result have forced retailers to re-evaluate how they can capture their share of this growing market.
According to the Census Bureau of the Department of Commerce, total e-commerce sales for 2020 were estimated at $791.7 billion, an increase of 32.4 percent from 2019. E-commerce sales in 2020 accounted for 14.0 percent of total sales, an increase from 11.0 percent in 2019.
Given this shift we’ve seen in consumer behavior — opting for convenient, easy and, most importantly, safe ways to shop — it’s imperative that retailers prioritize online customer acquisition. With vaccination rates on the rise and the pandemic waning, consumers are more likely to return to some form of their pre-pandemic shopping behaviors, however, they’re not going to sacrifice convenience. Therefore, the digital experiences that consumers have adopted during the pandemic, such as in-store and curbside pickup of online orders as well as home delivery, figure to be part of the retail landscape moving forward. With that in mind, getting shoppers’ to your brand’s digital properties and then converting them once there will remain a priority for retailers.
Download the full paper here.