Sample Success Stories
Explore success stories where the Connexity shopping ad platform delivered exceptional results for retailers
A Sample of Success Stories
READ HERE | eBay > Connexity Delivers ROI and Efficiency
READ HERE | CNET > Maximizing Yield through CPC Budgets
READ HERE | TOMS Shoes > Diversifying Marketing Channels Drives Customer Acquisition and Sales Growth
READ HERE | Tinuiti > Expanding Channel Opportunities Drives New Customer Growth
READ HERE | Ariat International > Adding Incremental Customers and Sales
READ HERE | OTTY > Consistently outperforming other shopping campaigns
READ HERE | PERFORM > Connexity Drives High-Quality Shoppers
READ HERE | Bombas > Boosting New Customer Growth
READ HERE | Albee Baby > Sales Growth From Proactive Performance Management
READ HERE | Lamps Plus > Growing Sales With A Declining COS
Connexity Delivers ROI and Efficiency
“We look at the ROI on incremental spend and the fact that Connexity’s is strong puts you in a very strong position when planning spend with partners. For the UK, Connexity is at the top end of efficiency ratings within the space, which is very positive.”
Richard Lane
Partnerships Lead, eBay
Maximizing Yield through CPC Budgets
CNET partnered with Connexity for access to premium CPC commerce content monetization from top retailers. The partnership has enabled CNET to monetize content with product offers from advertisers like Lenovo, Crutchfield, Dell, B&H Photo and more.
Connexity was able to generate 4 million+ shopper clicks from product reviews and comparisons. CNET’s earnings increased 54% YoY, and doubled average earnings per click.
TOMS Shoes
New Customers and Sales Success with Diversified Channels
Amy Larson, Sr. Director of Growth Marketing for TOMS Shoes explains what she values about Connexity and how we’re delivering incremental growth for TOMS.
Expanding Channel Opportunities Drives New Customer Growth
Tinuiti pioneers dedicated shopping and feed programs for some of the largest retailers in the world. While PLAs on Google and Bing have been a staple of Tinuiti’s retail ad services, additional acquisition growth and diversification of engagement were important goals for some clients.
In 2019 Tinuiti partnered with Connexity for our ability to open growth opportunities through exclusive shopping channels beyond their normal PLA spend, including social influence marketing.
Connexity Adds Incremental Value
“Connexity is an amazing source of new customers and incremental sales. We’ve been working with them for 10+ years and Connexity has always been a part of our ecommerce channel mix. They have always been proactive in working with us to achieve and exceed revenue and ROAS goals. The CSE PLA program provides additional exposure on Google and Bing and has proven to be complementary (not competitive) with our direct PLA campaigns.”
Mac Simagrai
Director of Digital Acquisition, Ariat International
OTTY Hybrid Mattress
Connexity shopping ad campaigns resulted in a 7:1 ROAS, a 300% improvement on OTTY’s own direct campaigns. Generating incremental placements, Connexity expanded the reach and visibility of OTTY in shopping ad campaigns. As a full-service provider, Connexity delivered results with no additional work needed from the OTTY team.
“Connexity not only drove an increase in sales for us, it has also helped us to consistently outperform other shopping campaigns. This channel will be an important part of our digital strategy for years to come.”
Andrew Jacobs
Digital Marketing Manager, OTTY
Connexity Drives High-Quality Shoppers
“Through our years of work with Connexity,
we have been able to drive high-quality,
purchasing users for top merchants in the
home decor, fashion, lingerie & swimwear
spaces, along with several other niches. The
Connexity team has been so easy to work with,
and they have strategized with Perform on
numerous occasions to bring tech innovations
to life; allowing us to both scale traffic
efficiently and bring users to the brands
they love.”
Sydney Techentien
Senior Account Executive, Perform
Boosting New Customer Growth
“We partnered with Connexity for incremental product exposure to drive new customer acquisition, an important KPI for Bombas. Proactive performance and shopper traffic management from Connexity has resulted in more than half of campaign transactions now coming from new customers and a 2x increase in ROAS.”
Colleen Powers
Affiliate Marketing Manager, Bombas
Sales Growth From Proactive Performance Management
“When working in marketing for a national e-commerce retailer, one must remember Hofstadter’s law (“It always takes longer than you expect, even when you take into account Hofstadter’s Law”). So across managing many channels and coordinating efforts and strategies with internal and external teams, time can run thin.
With Sophia as our rep, I feel like time and its complications have never been a problem. When things get busy, I can reach out and know that with a surgeon’s precision, she’ll be able to diagnose, attend to, and improve upon anything account related in such a timely manner. With an endlessly positive attitude and a skill set second to none, we just couldn’t be happier.
Needless to say, we appreciate the added reach and consistent return that we get from the entire Connexity team, even in this increasingly complex and competitive environment. It’s nice to enjoy the performance that we ask for month after month.”
Ter Dines
Albee Baby
Growing Sales With A Declining COS
“We have trusted Connexity for over 15 years to deliver us the performance we need. The KPI we’ve been most concerned with has been Cost of Sale and Connexity continues to significantly outperform our target. Our partnership with Connexity has been an invaluable part of our performance marketing efforts.
Mark has helped us optimize our channels across the open web and in the last few years, the COS has been about 2 to 3 fold below our target COS as our sales volume has increased considerably. The home furnishings industry has faced many challenges in recent years but Connexity’s outperformance has been significant enough to justify a substantial increase in the budget that we give them. We look forward to continuing our partnership for years to come.”
Jeff Buuck
SEM Manager, Lamps Plus
