December 6, 2023
Measuring Incrementality: The Ultimate Guide for Ecommerce Marketers Seeking True ROI
The Ultimate Guide for Ecommerce Marketers Seeking True ROI
September 27, 2023
The Upgrade to GA4 – What We’ve Learned So Far
Connexity worked closely with retail partners to understand what changed from Universal Analytics (UA) to the new iteration Google Analytics 4 (GA4). Our goal was to identify and provide solutions for any impacts to retailers well ahead of time. Here’s what we observed working in GA4 with our clients.
May 8, 2023
Optimizing Retail Ad Models with a Single Source of Truth
Having a SOT is essential for marketers and to the success of the entire organization. “60% of people ranked SOT as the most important digital capability for their organization,” according to Salesforce.
November 2, 2022
Investing in Performance Marketing During a Recession
Reducing marketing spend is the most logical path during a recession, but there are reasons to not scale down your marketing efforts, especially in performance marketing.
April 19, 2022
TOMS Shoes Finds New Customers and Sales Success
TOMS Shoes Finds New Customers and Sales Success by Diversifying Paid Media Channels with Connexity
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